Are You Struggling Driving Traffic To Your Website?
At Northern Virginia Web Design, we understand running a small business can be very challenging. It seems like every day is a different challenge. Trying to reach out to get more customers to buy is tough – and adding Digital Marketing to your to-do’s list can be even more overwhelming.
If you are thinking I don’t have the time, skills or money to build a website, you are not alone. 30-40% of small businesses don’t have a website for that reason.
But this is the digital age; there are 3.5 billion Google searches made every day and rising. Every small business needs a website.
Our mission is to empower local small businesses to leverage the power of digital marketing to meet their desired business goals.
We offer affordable website design services at reasonable and transparent pricing to small businesses. Our strategy is to design your website to attract visitors and turn them into customers.
According to Google, 52% of global internet traffic comes from mobile devices.
That is why all our websites are responsive, so you don’t need to worry. Your website will adjust to any device from desktop to mobile phones.
Do you have a website for your business?
If not, don’t worry, we can create a professional one to get more traffic.
If you are wondering how to get started?
Please contact us to set-up a time to talk.
The first call is usually a 10-15 minute conference call to understand your business and website goals. Then we conduct a website audit to understand the potential gaps and what services you would need to meet your goals.
Why do I need a professionally designed Website?
In today’s digital age, your brand needs an online presence. There are 4.57 billion people worldwide active on the internet, and that number is rising every day.
⭕ 82% of potential customers are doing online research before they contact you for products or services.
⭕ Customers expect businesses to have a professional, responsive website.
⭕ Visitors to your website judge your brand credibility. You can control that by displaying information on how you want people to perceive your brand.
⭕ Having a professional website that’s easy-to-use builds trust and provides legitimacy to your brand.
⭕ Your website gives you a platform to showcase your products and services.
⭕ If you are a business looking to drive traffic to your website that will convert.
⭕ Use your website to build an email list of people who buy from you or are interested in finding out more about your products and services.
⭕ As you gather these emails, you can segment your email lists and send them targeted value bombs, blog posts, coupons and other offers via social media or email marketing.
Creating a website is easy, but creating a good website takes time and effort. Let us change that and make it easier!
Let’s work together to build you a beautiful website. Contact us to set-up a time to talk.
How will the Web Design process work?
A responsive website is integral to any business these days. It can be a little overwhelming thinking about how you’re going to create one.
Don’t worry; we are here to help you and make sure everything goes smoothly, so you have the website you’ve envisioned.
We start with a 15 – 20 minute call to understand your business needs, timeline, and budget.
If we mutually decide to move forward, the next step will be to fill out a questionnaire that will give us an idea of what services you would need to meet your business objectives.
Northern Virginia Web Design Process
Once the proposal is accepted, we kick this off with a discovery session to discuss timeline, logistics, domain, hosting, content your business goals. If you have an existing website, we do an SEO audit to understand your current marketing strategy and identify any shortcomings.
Next, we will begin collecting content like images, graphics, infographics, video, and web copy in conjunction, we start designing the homepage.
Once we have the page design approved and we have 80% of the content collected and ready, we start developing the site.
At this time, we discuss marketing strategy once your site goes live e.g., what email, social and content campaigns would you like to run to get traffic and leads to your site.
Testing kicks off once the build is complete. We go through our QA checklist to ensure the site is working as designed.
It’s time to reap the fruits of your labor with Launch Day!
Yes, you did it!
Now we start to implement the step-by-step marketing strategy we discussed earlier during the process. We set up biweekly or monthly meetings to discuss website performance and any other updates.
Best Website Metrics To Track
⭕ Unique visitors – It is the number of unique people that visited your site.
⭕ Bounce Rate – First impressions make a difference. If visitors are coming to your site and are finding what they are looking for easily, they will probably stay longer and explore. That will give you a low bounce rate.
⭕ Organic Traffic – It is mostly visitors coming to your site from unpaid search engine results.
⭕ Search Rankings – Visitors coming to your site from the SERPs that stay and explore your site is a good sign because you are meeting the user intent goals.
⭕ Engagement and behavior – People are engaging with content by sharing, commenting, and liking it. Your website design should make it easy for visitors to do that.
⭕ Click-Through-Rate (CTR) – Your website is getting many impressions but not as many clicks. This would result in a low CTR.
⭕ Average page views per session – How many page views occurred per session.
⭕ Session Duration – This is a good indicator of how long visitors are staying on your website. It’s a great indication of what sources are satisfying user intent.
⭕ Average Time on Page – How much time are they spending on each page. A high average time is a good indicator that your content is engaging. To improve it, make it more attractive by adding images, graphics, info graphics, video, etc.
⭕ Top traffic source – This metric tracks how visitors are reaching your website. The top traffic sources are usually Organic Search, Referral, Direct, and Social.
⭕ Devices used – What device was used to view your sites, such as mobile, tablet, or desktop.
⭕ Interaction per visit – The more you understand how visitors are interacting with your site the more you can optimize your website to help leads convert.
⭕ Exit pages – Figure out what pages the users are leaving your website and then optimize to change that behavior, so they stay longer.
Frequently Asked Questions
How much does a website cost?
It’s a great question, but it depends on several factors,
- What kind of website do you need?
- How many pages?
- What level of complexity?
- Who provides the content?
Check out our web design pricing page for some guidance.
How long does it take to get a new website?
On average, we estimate 4-8 weeks, depending upon how fast you can provide content and how much time you take on approvals at certain site milestones.
Do I need to be local to work with you?
Nope! With technology these days, location does not matter.
How does website maintenance work? Can I do it?
Yes, you can maintain it but if you haven’t done it before, it could be challenging. As you already know, keeping the website up-to-date on software updates and security patches is very important for a healthy website.
If you need to focus on growing your business, we can maintain the site for you at an additional cost. Please contact us for more details.
Will my website be mobile-friendly?
Yes, all our website designs are mobile-friendly (i.e. responsive).
Will I be involved in the website process?
Yes, your involvement is crucial throughout the website design and development process. Your input and feedback are essential to creating the website you want.
Do you offer payment options?
Yes, we understand it is a significant investment. We think having a professional website is critical for small businesses to succeed these days, and we want to help make it easy so that you can focus on growing your business. Please contact us, so we can work on a payment plan that works for you. We are enthusiastic about being a part of your business journey.
Yoga With Madhu
- Brand Identity
- Website Design
- Website Development
- Consulting Services
I truly appreciate the help Ajay from Asterikx provided to me in launching my website, yogawithmadhu.com. As someone who is new to having a website for my own business, Ajay walked me through the process and made me feel comfortable creating something that would portray my business and me in a positive light. Working with Ajay was an excellent experience throughout the entire project. His passion and dedication to the website design is evident in the final project. Most importantly, Ajay is communicative, accessible, proficient and answers all questions patiently. Ajay’s technical and professional services were a huge benefit in launching my business. I would highly recommend talking with Ajay when launching your own website.