Struggling To Get Traffic To Your Website?
You are not alone if you think I don’t have the time, skills, or money to build a website. 30-40% of small businesses don’t have a website.
But this is the digital age; 8.5 billion Google searches are made daily, and rising. As a result, every small business needs a website.
Our mission at Northern VA website design is to empower local small businesses to leverage the power of digital marketing to meet their desired business goals.
We offer small business website design packages at reasonable and transparent pricing. Our strategy is to design your website to attract visitors and turn them into customers.
According to Google, 52% of global internet traffic comes from mobile devices.
That is why all our websites are responsive, so you don’t need to worry. In addition, your website will adjust to any device, from desktops to mobile phones.
If you are wondering how to get started?
Please get in touch with us to set up a time to talk.
The first call is usually a 15-30 minute conference call to understand your business and website goals. Then we conduct a website audit to understand the potential gaps and what services you would need to meet your goals.
Components of Northern Virginia Web Design
⭕ Page layout
⭕ Mobile Optimized Design
⭕ Intuitive navigation
⭕ Content Management System (CMS)
⭕ Add the blog feature
⭕ Contact Forms, Referral Forms, Subscription Forms
⭕ Securing the website
⭕ Domain Name
⭕ Cross-browser compatibility
Why do I need a professionally designed Website?
In today’s digital age, your brand needs an online presence. 4.57 billion people worldwide are active on the internet, which is rising every day.
⭕ 82% of potential customers do online research before contacting you for products or services.
⭕ Customers expect businesses to have a professional, responsive website.
⭕ Visitors to your website judge your brand credibility. You can control that by displaying information on how you want people to perceive your brand.
⭕ Having an easy-to-use professional website builds trust and provides legitimacy to your brand.
⭕ Your website gives you a platform to showcase your products and services.
⭕ If you are a business looking to drive traffic to your website, that will convert.
⭕ Use your website to build an email list of people who buy from you or are interested in discovering more about your products and services.
⭕ As you gather these emails, you can segment your email lists and send targeted value bombs, blog posts, coupons, and other offers via social media or email marketing.
Creating a website is easy, but creating a good website takes time and effort. So let us change that and make it easier!
Let’s work together to build you a beautiful website. Contact us to set up a time to talk.
How will the Northern Va Web Design process work?
A responsive Northern Virginia web design and development is integral to any business. However, thinking about how you will create one can be a little overwhelming.
But don’t worry;
We are here to help you and ensure you have the website you envisioned.
We start with a 20 – 30 minute call to understand your business needs, timeline, and budget.
If we mutually decide to move forward, the next step will be to fill out a questionnaire that will give us an idea of your target audience, what keywords you want to target, your web hosting needs, and what SEO services you would need to meet your business objectives.
Northern Virginia Web Design & Development Process
Once the proposal is accepted, we kick this off with a discovery session to discuss the timeline, logistics, domain, hosting, and content to meet your business goals. Next, if you have an existing website, we do a Search Engine Optimization (SEO) audit to understand your current marketing strategy and identify any shortcomings.
Next, we begin collecting content like images, graphics, infographics, videos, and web copy. In conjunction, we start designing the homepage. We should have 80% of the content collected and ready before we start with web design and website development.
Our professional web design services require four basic steps: planning, research, information architecture, and design.
- Planning, as the name suggests, is the stage of the website design process where the designer decides what should be put on the website and how it’s laid out.
- Research is done to ensure the website is designed according to the client’s needs.
- Information architecture is the process of organizing information in a logical and easy-to-navigate way. A poorly designed website can lead to confusion and loss of potential customers, which is why it is important to have this step in place.
- Design is the final step. A website can look beautiful or be very basic depending on the designer’s preferences; it includes a logo, website layout, colors, fonts, graphics, images, and many other components.
After our web designers create the website structure, we walk through the page design for approval to start developing the site.
The website development process focuses on the technical aspects of the site, such as coding and databases. Understanding these processes is essential to create a website that is both aesthetically pleasing and technologically sound.
At this time, we discuss marketing strategy once your site goes live, e.g., what email, social and content campaigns would you like to run to get traffic and leads to your site?
Testing kicks off once the build is complete. First, we review our QA checklist to ensure the site works as designed.
It’s time to reap the fruits of your labor with Launch Day!
Yes, you did it!
We now implement the step-by-step marketing strategy we discussed earlier during the process. In addition, we set up biweekly or monthly meetings to discuss website performance and other updates.
Best Website Metrics To Track
⭕ Unique visitors – The number of unique people visiting your site.
⭕ Bounce Rate – First impressions make a difference. If visitors come to your site and find what they are looking for easily, they will probably stay longer and explore. That will give you a low bounce rate.
⭕ Organic Traffic – When visitors visit your site from unpaid search engine results.
⭕ Search Rankings – Visitors coming to your site from the SERPs that stay and explore your site is a good sign because you are meeting the user intent goals.
⭕ Engagement and behavior – People engage with content by sharing, commenting, and liking it. Your website design should make it easy for visitors to do that.
⭕ Click-Through-Rate (CTR) – Your website gets many impressions but not as many clicks. This would result in a low CTR.
⭕ Average page views per session – How many page views occurred per session?
⭕ Session Duration – This is a good indicator of how long visitors stay on your website. It’s a great indication of what sources are satisfying user intent.
⭕ Average Time on Page – How much time are they spending on each page? A high average time is a good indicator that your content is engaging. To improve it, make it more attractive by adding related keywords, images, graphics, infographics, videos, etc.
⭕ Top traffic source – This metric tracks how visitors reach your website. The top traffic sources are organic search, Referral, Direct, and Social.
⭕ Devices used – What device was used to view your sites, such as mobile, tablet, or desktop?
⭕ Interaction per visit – The more you understand how visitors interact with your site, the more you can optimize your website to help convert leads.
⭕ Exit pages – Figure out what pages the users are leaving your website and then optimize to change that behavior so they stay longer.
Yoga With Madhu
- Brand Identity
- Website Design
- Website Development
- Consulting Services
I truly appreciate the help Ajay from Asterikx provided to me in launching my website, yogawithmadhu.com. As someone who is new to having a website for my own business, Ajay walked me through the process and made me feel comfortable creating something that would portray my business and me in a positive light. Working with Ajay was an excellent experience throughout the entire project. His passion and dedication to the website design is evident in the final project. Most importantly, Ajay is communicative, accessible, proficient and answers all questions patiently. Ajay’s technical and professional services were a huge benefit in launching my business. I would highly recommend talking with Ajay when launching your own website.