Northern Virginia SEO Company
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Northern Virginia SEO services
Asterikx is a Northern Virginia SEO company that thrives on helping local small businesses in leveraging internet marketing SEO strategies to boost their online visibility, and brand awareness.
Our Search Engine Optimization campaigns start with an SEO audit to create a baseline. The report generated from the audit identifies website improvement areas.
We also research your competition to understand their strengths and weaknesses. For a SEO campaign to be successful, you need to target the right keywords. That means conducting keyword research to identify the best keywords to target.
We use these keywords on our mobile-friendly website design and development process to ensure it’s optimized for SEO Northern Va.
Northern Virginia SEO Process
Components of Northern VA SEO
| Site Audit | Analysis | Content Marketing | Social Media Marketing | Email Marketing | Reporting | Continuous Improvement |
| Create Customer Profile | Target Keywords | Content Strategy | Collect Assets | Gather Email List | Install Tracking Tools | Analysis Dashboard |
| Website Crawl | On-Page Issues | Create Content | Create Ad Copy | Collect Lead Magnets | Configure Tracking Tools | Analyze Reports |
| Website Crawl Report | Backlinks | Publish Content | Publish and Promote | Create Drip Campaigns | Generate Reports | Optimize |
| Site Speed | Promote Content | Monitor | Publish | Implement | ||
| Responsive Design | Google My Business | Repeat | ||||
| Content Gap | ||||||
| Contract Sign Off |
What is Search Engine Optimization [SEO]?
The Northern Virginia SEO process optimizes your website to drive targeted organic traffic so you rank higher in the search engine results pages (SERPs).
What does that mean?
It makes your company website more visible, which means more people will visit your website or more traffic. There is a higher probability of increased sales and revenue for your business with more web traffic.
Right, easier said than done!
Google has to crawl billions of pages to show the most relevant search results in under 0.5 seconds. That’s amazing!!
The Google algorithm is complex and not shared with the public. But if you keep your website visitors as your FOCUS and provide the best possible user intent experience using white hat techniques, you will rank higher in the SERPs.
Search Engine Optimization is easy but complex at the same time.
How to make northern va SEO work for your business?
First, understand how search engines works and then get a good idea of virginia SEO basics.
75% of people never scroll past the first page of search engines.
The Google algorithm evaluates over 200 ranking factors; we cannot list them all, but here are a few important ones to consider:
⭕ User Intent
⭕ Technical SEO
⭕ On-page SEO
⭕ Off-page SEO
⭕ Mobile-friendly
⭕ High-Quality Web Content
⭕ Loading page speed
⭕ Website Security (HTTPS)
⭕ Backlinks
⭕ User experience
⭕ Domain Authority
⭕ Keyword Optimization
⭕ Sitemap and Robots.txt
Search Engine Optimization is a long-term strategy, but once you are ranking high on the Search Engine Results Page (SERPs), you get consistent traffic.
Did you know …
SEO drives 1000%+ more traffic than organic social media. (BrightEdge)
53.3% of all website traffic comes from organic search. (BrightEdge)
68% of online experiences begin with a search engine. (BrightEdge)
How Search Works
Google Engineer Matt Cutts talks about how the Google Search Engine works.
What is Local SEO?
Local SEO is a form of search engine optimization (SEO) that focuses on optimizing a website to rank well in local search results.
Local SEO includes:
⭕ Optimize your Google My Business listing including NAP (business name, address, phone number) to appear in local search engine results and Google Maps.
⭕ Utilize local review sites that allow customers to leave reviews and ratings about your business, which can help build trust with potential customers.
⭕ Optimizing the site for its name—i.e., making sure that it appears under the correct business name in top search engines, citations, and local directories. Review website citation links compiled by MOZ.
⭕ Optimizing content to be more relevant to searchers who are looking for information about a specific city or geographic area.
⭕ Optimize your title tags, meta descriptions, and content for local keywords helps improve your website’s search engine rankings for local queries
⭕ Optimize your website for local search engine queries that involve tailoring your website content and structure to be easily found by local users.
⭕ Get more local links by building relationships with local websites and businesses to create backlinks to your website.
⭕ Mobile optimization ensures that your website works properly on mobile devices and is optimized.
⭕ Utilize local social media by creating content tailored to the local customer base and engaging with them on social media.
Northern VA Local SEO can help any local businesses such as dentist, doctors, lawyers, electricians, plumbers, handyman, landscapers, roofer, painters and grocery stores to rank in the Google and Bing Search Result Pages (SERPs).
Did you know …
46% of all Google searches are looking for local information. (Source: GoGulf)
97% of people learn more about a local company online than anywhere else. (Source: SEO Tribunal)
61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site. (Source: HubSpot Marketing Statistics)
“Near me” or “close by” type searches grew by more than 900% over two years. (Source: Chat Meter)
Local searches result in purchases 28% of the time. (Source: Joel House Search Media)
Why does Local SEO matter?
If you want to get found you in your local area online, you will need to optimize your website for local search. Also, following Google’s guidelines for representing your business online will increase your visibility to your local audience.
Here are some more reasons:
⭕ Local customers tend to use services offered by businesses nearby.
⭕ If you’re a local business, using Local SEO northern va will enable you to compete with the big guys.
⭕ With increased visibility, you will attract more local customers = more revenue.
⭕ With MORE revenue you are increasing the value of your business.
⭕ Local SEO northern virginia is entirely digital, so ROI is higher than traditional marketing.
⭕ Northern VA local SEO will be your 24/7/365 Sales Team.
Do you have a Local Search Engine Optimization strategy? Do you want to increase your local organic traffic?
Contact us and we can help you with your Northern VA Local Search Engine Optimization needs.
How does Local SEO work?
There are over 200 ranking factors in Google algorithms.
According to Moz, the best way to optimize your website for local search is to focus on Proximity, Prominence, and Relevance.
SEO vs Local SEO
SEO is about improving rankings on the SERPs. It is an organic way for people to find your business online so they can contact you or buy your products and services.
| SEO | Local SEO |
| Focuses on ranking in organic search results across a wide geographic area | Focuses on ranking in local search results within a specific geographic area |
| Targets broad, non-location-specific keywords | Targets location-specific keywords |
| Emphasizes backlinks from authoritative websites | Emphasizes citations from local directories and websites |
| Optimization efforts are generally broader in scope | Optimization efforts are highly focused and specific to the local area |
| Can take longer to see the results | Can see quicker results due to a more focused approach |
| Ideal for businesses with a national or international audience | Ideal for businesses with a local or regional audience |
What is Mobile SEO?
Mobile SEO is optimizing your website for Mobile.
Why is Mobile important?
According to Statista, Google captures 95% of the mobile search engine market in the US. You have to optimize your site for Mobile.
Mobile search trends are increasing year after year.
Did you know …
What is Ecommerce SEO?
Ecommerce SEO is the process to generate organic targeted traffic to your online store, making it more visible on the SERPs.
Why do you need SEO?
Are you looking for more customers to increase your sales and ready to grow your business?
If you answered YES – then you NEED SEO.
⭕ SEO northern virignia will help make your products and services visible to your target audience.
⭕ These people have a buying intent and are more likely to convert or purchase, increasing your sales and revenue.
⭕ Your website works as your sales team 24/7, providing value to your visitors while you sleep.
⭕ High rankings on the SERPs build credibility for your business. Your audience trusts your brand and is comfortable buying from you.
⭕ You can use tools to measure your virginia local SEO efforts and optimize to grow your business.
⭕ SEO gives small businesses the power to compete against the larger companies for customers and market share.
⭕ Effective SEO increases the value of your business.
⭕ Search Engine Optimization is the hub of your digital marketing efforts, such as email marketing, social media marketing, and content marketing.
⭕ Search Engine Optimization is cheaper than traditional marketing.
⭕ Use SEO to increase your followers on social media.
⭕ Use SEO to share offers, promotions, increase traffic and sales.
The digital trend has been exploding year after year with no end in sight. SEO is here to stay! This is your opportunity to use SEO and grow your business. We are your Northern Virginia SEO company, contact us, and we will show you how.