Northern Virginia SEO services
Asterikx is a Northern Virginia SEO company that thrives on helping local small businesses in leveraging digital marketing strategies to boost their online visibility, and brand awareness.
Our SEO campaigns start with an SEO audit to create a baseline. The report generated from the SEO audit identifies website improvement areas.
We also research your competition to understand their strengths and weaknesses. For a SEO campaign to be successful, you need to target the right keywords. We conduct that research to identify the best keywords to target.
We use these keywords on our mobile-friendly website design and development process to ensure it’s optimized for SEO.
Northern Virginia SEO Process
What is SEO?
The SEO process is about how to optimize your website so as to drive targeted organic traffic to it.
Right, easier said than done!
Google has to crawl billions of pages to show the most relevant search results in under 0.5 seconds. That’s amazing!!
The Google algorithm is complex and not shared with the public. But if you keep your website visitors as your FOCUS and provide the best possible user intent experience using white hat techniques, you will rank higher in the SERPs.
SEO is easy but complex at the same time.
How to make SEO work for your business?
First, understand how search engines work and then get a good idea of SEO basics.
70% of people are more likely to click on one of the top 5 search results (Reliablesoft)
The Google algorithm evaluates over 200 ranking factors; we cannot list them all, but here are a few important ones to consider:
⭕ User Intent
⭕ Technical SEO
⭕ On-page SEO
⭕ High-Quality Content
⭕ Loading page speed
⭕ Website Security (HTTPS)
⭕ User experience
⭕ Domain Authority
⭕ Keyword Optimization
⭕ Sitemap and Robots.txt
SEO is a long-term strategy, but once you are ranking high on the Search Engine Results Page (SERPs), you get consistent traffic.
Did you know …
How Search Works
Google Engineer Matt Cutts talks about how the Google Search Engine works.
What is Local SEO?
Local SEO is just like SEO; it targets local brick and mortar to increase their search visibility in the SERPs.
Local SEO is for any physically located businesses such as restaurants, doctors, lawyers, and grocery stores.
Why does it matter?
If you want people to find you in your local area online, you will need to optimize your website for local search. Also, following Google’s guidelines for representing your business online will increase your visibility to your local audience.
Here are some other reasons:
⭕ Local customers tend to use services offered by businesses nearby.
⭕ If you’re a local business, using Local SEO will enable you to compete with the big guys.
⭕ With increased visibility, you will attract more local customers = more revenue.
⭕ Local SEO is entirely digital, so ROI is higher than traditional marketing.
How does Local SEO work?
There are over 200 ranking factors in Google algorithms.
According to Moz, the best way to optimize your website for local search is to focus on Proximity, Prominence, and Relevance.
SEO vs Local SEO
SEO is about improving rankings on the SERPs. It is an organic way for people to find your business online so they can contact you or buy your products and services.
SEO helps with your visibility globally while Local SEO is focused on your visibility in and around your town, city, county or even state.
What is Mobile SEO?
Mobile SEO is optimizing your website for Mobile.
Why is Mobile important?
According to Statista, Google captures 95% of the mobile search engine market in the US. You have to optimize your site for Mobile.
Mobile search trends are increasing year after year.
Did you know …
What is Ecommerce SEO?
Ecommerce SEO is the process to generate organic targeted traffic to your online store, making it more visible on the SERPs.
Why do you need SEO?
Are you looking for more customers to increase your sales and grow your business?
If you answered YES – then you NEED SEO.
⭕ SEO will help make your products and services visible to your target audience.
⭕ These people have a buying intent and are more likely to convert or purchase, increasing your sales and revenue.
⭕ Your website works as your sales team 24/7, providing value to your visitors while you sleep.
⭕ High rankings on the SERPs build credibility for your business. Your audience trusts your brand and is comfortable buying from you.
⭕ You can use tools to measure your SEO efforts and optimize to grow your business.
⭕ SEO gives small businesses the power to compete against the larger companies for customers and market share.
⭕ Effective SEO increases the value of your business.
⭕ SEO is the hub of your marketing efforts, such as email marketing, social media marketing, and content marketing.
⭕ SEO is cheaper than traditional marketing.
⭕ Use SEO to increase your followers on social media.
⭕ Use SEO to share offers, promotions, and sales.
The digital trend has been exploding year after year with no end in sight. SEO is here to stay! This is your opportunity to use SEO and grow your business. We are your local Northern VA SEO agency, contact us, and we will show you how.